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Passive Marketing for LOs

Yes, the best marketing strategies are active (boots-on-the-ground) activities. But, they take time and that will limit your marketing reach each week. I don’t…

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The LOs I coach want their production back to normal

As a coach, I must ensure my clients make more money than the other Loan Officers. They have bills to pay, kids to feed,…

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2 LOs go to an open house

Two Loan Officers go to an open house. One Loan Officer stayed home. The two who went to the open house brought their A-game. …

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2 Loans From 1 Post

I have a Loan Officer in my coaching program who got 2 loans from a social media post. But, I want to be very…

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LOs Are Depressed

Can you feel it? The lack of direction… The uncertainty… You can only feel like this for so long before it starts to affect…

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LOs Are Under A Magnifying Glass

As a Loan Officer, what you do, say, write, and post… is your brand. As a sales professional, YOU are the brand. The emails…

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