As a Loan Officer, what you do, say, write, and post… is your brand.

As a sales professional, YOU are the brand.

The emails you choose to send.
The social media posts about mortgages.
The cold calls.
Lunch-n-learns.

These things formulate your brand.

This is why most Loan Officers are forgotten… and become lost in the sea of other Loan Officers. 

I often hear Loan Officers say, “Isn’t staying top of mind better than doing nothing?”

No… it’s not.

Marketing an unremarkable, run-of-the-mill, mediocre brand will keep you top of mind… as an unremarkable and run-of-the-mill Loan Officer.

“Call reluctance”

You have probably heard someone bashing LOs for not making enough phone calls. They call this “call reluctance.”

You know what I call it?

I call it… social awareness.

When a Loan Officer uses their emotional intelligence to determine what is socially appropriate vs. what is slimy and annoying.

This is 2024… Every Realtor out there has seen every trick in the book. You’re not going to impress them with your efforts to “add value” or “grow their business.”

Personal branding is totally different. It relies on permission-based marketing. 

Realtors decide in just a few seconds if you measure up to their standards. If your personal brand is unremarkable and makes you look like an average Loan Officer… you will be easy to forget.

The days of marketing… and then getting referrals… are over.

Your personal brand CAN and should act like a magnet that attracts people to you. 

In a world where your marketing is being ignored… your personal brand is the only thing you have.

If your personal brand fails to show Realtors why you’re unique, you will begin to struggle in this new market (if you’re not struggling already).

I can help you create a profitable personal brand in less than 4 months. Let’s jump on a Zoom call. Schedule an appointment HERE.