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LOs Need One Of These (It’s Not Optional)
A personal brand used to be a “nice to have.” Now, it’s a MUST-have. Not just because it clearly separates you from the rest……
They Don’t Shop The Loan… They Shop The LO
In Mortgage… YOU are the business. I’m not sure where this obsession with talking about mortgages came from? Everyone knows that people choose the…
The LOs with compelling personal brands
Being insignificant sucks… and it makes getting loans harder. It’s hard to stay motivated when nobody cares who you are. There’s no denying that…
Landing the top Realtors is a different game
The top agents are the ones doing all the business right now. Doing business with the top 5% is a different game. They don’t…
This LO Went From 1 to 11 In Just A Month
Most Loan Officers are great marketers. Most Loan Officers are great marketers. They know how to make cold calls, teach Realtor classes, host events,…
Loan Officers Are Getting A Bit Nervous
At first, you thought it was just a tough market. Then you saw a newer LO closing 5 loans last month. You wrote it…
