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Can LOs automate lead generation? (almost)
If you have read a business book in the last decade, you’ll read a lot about business automation. Ever since The 4-hour Work Week…
LOs are waiting for 2027 or 2029
It’s an interesting time to be a Loan Officer. A bit scary depending on the market you work in. Things will correct sometime between…
In Mortgage, does hard work pay off?
There was once a time when hard work paid off. This is becoming less and less true (especially post-pandemic). You simply don’t have enough…
Agents are switching LOs
The industry is rightsizing. Agents are quitting. Loan Officers are quitting or becoming “coaches.” Making more than 500k/year is possible… but it isn’t going…
Can I love myself as a 10M producer?
Can you love yourself as a 10M producer? I know you want more… And, I want you to want more. But, NEEDing more… will…
LOs have enough to retire
Most Loan Officers are working so that they can stop working. If they had enough money to retire… they’d quit. This is one of…
