Posts by Roland Cochrun

Abundance mindset? Sorry, there just aren’t enough loans going around for all of the Loan Officers right now. Sure, mindset is everything… But, we have to be honest with ourselves. Only some LOs will make great money this year. Loan Officers have 2 options: The fact that you’re reading my blog… means that you are…

Loan Officers, try these. Below is a list of atypical marketing strategies that the LOs in my coaching program have been using to get more loans. It’s impossible to stand out when you’re acting like a Loan Officer. The strategies that are working right now have nothing to do with mortgage. Be someone remarkable… or…

“Now what?” It’s a pretty common question Loan Officers are asking this summer. First, everyone was waiting for May 10th. Then, they were waiting for the summer home-buying season. The reality is… It’s a competitive market. And, the data suggests that it will be competitive for at least the next 5 years. This doesn’t mean…

Loan Officers spend a ton of time marketing. But, they are often marketing a weak personal brand that lacks clarity and uniqueness. Above, you will find seven signs that indicate you have a personal branding problem. “Personal Branding” used to be a buzzword. It was something people did on social media for vanity and attention.…

Just because other LOs are doing it… doesn’t mean it’s working. It’s actually the opposite. If other LOs are doing it… you should probably stop. The top 5% of Realtors are the ones doing all the business right now. And, they’re also the ones who don’t want to be marketed to. Marketing to the top…

A personal brand used to be a “nice to have.” Now, it’s a MUST-have. Not just because it clearly separates you from the rest… A personal brand is the easiest way to get recurring referrals from the partners who you actually want to send business to you. That is… If they consider you worth supporting.…

In Mortgage… YOU are the business. I’m not sure where this obsession with talking about mortgages came from? Everyone knows that people choose the Loan Officer… not the loan product. In professional services, YOU are the only difference between the other LOs in your market. The most successful Top Producer in your market is likely…

Being insignificant sucks… and it makes getting loans harder. It’s hard to stay motivated when nobody cares who you are. There’s no denying that it’s easier for the top Loan Officers to get referrals. But, it’s only easier because they are significant. People know exactly who they are, what they are good at, and what…

The top agents are the ones doing all the business right now. Doing business with the top 5% is a different game. They don’t attend free classes.They aren’t scrolling on social media.They don’t open bulk emails.They don’t go to lunch with people they don’t know.And, they certainly don’t want to be called by dozens of…

Most Loan Officers are great marketers. Most Loan Officers are great marketers. They know how to make cold calls, teach Realtor classes, host events, and make videos for social media. The problem is…  They look like a Loan Officer. Which is fine… if you think being a Loan Officer will get you business. The industry…