Should LOs Really Be That Shocked?

When you first started your mortgage career, you saw an opportunity… You knew that you’d be good at it and that you could achieve financial freedom. With that financial freedom, you were going to travel more, improve yourself, and then use your skills to do what you are passionate about. But, it gets really easy…

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LOs Want Better Results, But…

LOs expect elite-level results… but they are doing average things. Think about it… by the time everyone else is doing it… it’s average. The market rewards those who are unique… it always has. Being unique is relatively easy… because everyone is unique. In a world where everyone is looking for things outside themselves… It’s no…

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How Come Some LOs Get It Faster?

I just couldn’t imagine it happening to me…and that pissed me off. For my whole life, I knew that I would do something great. But, something weird was happening… I wasn’t doing it. It wasn’t that I couldn’t… because I knew that I could. It wasn’t that I didn’t want it bad enough… because I…

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 LOs Aren’t Liking Their Options

I’m not sure when Loan Officers started doing it wrong. Maybe it worked for one person and then people started copying them? Whatever happened… it has caused a lot of people a ton of pain. Loan Officers look at their marketing options and they don’t like any of them. Many LOs are asking themselves… is…

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LOs, Listen To This While You Work Today

Mortgage Professionals can work less and make more. Denise Donoghue and Deborah Byrd had me on their Podcast the other day and what came up has really surprised a lot of Top Producers. I have been getting emails all week with questions from Top Producers about how they can leverage their personal brand to make…

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Loan Officers, How Good Are You Actually?

December has LOs nervous. “Am I actually as good as I thought I was?” Are you really capable of producing large volumes in this new market? And, do you know what to do about it? Let’s start with what NOT to do… You cannot market yourself as a great Loan Officer. There are TONS of…

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LOs: Here’s The Formula That’s Still Working In This Market

It’s not that you don’t enjoy marketing yourself… It’s that you’re doing it wrong. You’ve seen the top Loan Officers in the industry. They aren’t making cold calls, paying for leads, or begging realtors for referrals. The referrals just come to them! They get to be themselves and people choose them as their preferred lenders.…

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Difficult To Be In Mortgage Right Now? There’s A Better Way

These LOs are speaking on stage, serving on committees, and even starting businesses outside of mortgage. Everyone knows them because of the impact that they are making. Success is so much easier for these LOs because they love their work schedule. Each day is full of exciting opportunities that allow them to use their gifts…

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How LOs Are Passing 100M In This Market

You’ve seen their numbers being posted. 9, 12, and even 13 million-dollar months! How are they doing it in this market? The Top Producers that are winning right now have more leverage than just their mortgage offering. They have branded themselves as an industry expert who is passionate about their mortgage business. This brand speaks…

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LOs: Stop Acting Mediocre

If you want to stand out… you need to stop acting like an average Loan Officer. I see so many Loan Officers trying so hard to get attention right now. And it’s working! But, when you get their attention… you act like an average Loan Officer. The greats in mortgage have earned the respect of…

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