LOs Are Depressed

Can you feel it? The lack of direction… The uncertainty… You can only feel like this for so long before it starts to affect your well-being. It’s easy to say that you’d be “happy” if your 2020 and 2021 production numbers came back. But, were you really that fulfilled back then? Being a Loan Officer…

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LOs Are Under A Magnifying Glass

As a Loan Officer, what you do, say, write, and post… is your brand. As a sales professional, YOU are the brand. The emails you choose to send.The social media posts about mortgages.The cold calls.Lunch-n-learns. These things formulate your brand. This is why most Loan Officers are forgotten… and become lost in the sea of…

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Realtors are people too

I know it’s hard for some of you to believe… But, Realtors are people too. Like you, they have dreams of their own. More time with family, more life experiences, and a bigger business that better funds their lifestyle.  Also like you, they don’t like people begging them for referrals and constantly calling them to…

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30 Loan Officers flew to Nashville last week

30 Loan Officers flew to Nashville last week. Here’s what they learned: The 2-day Intensive is called “How to Create a Profitable Personal Brand” The concept is simple… I’ve done it myself and it’s the reason I have been able to capture a significant portion of the referral market in a very short time. On…

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Loan Officers can do it online

I got paid the equivalent of 20 years after working for just 3 years. If you have seen me speak at any of the mortgage conferences, you know I’m on the younger side of things (I’m 35 years old). When I first started, I noticed that it was much easier to get referrals if you…

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More female LOs are #1 now

You have to be first in this industry. Being the second LO they call decreases your chances dramatically. I’m not sure if they even call a third? Out of the hundreds of LOs to choose from… How do you become the first? Realtors call the Loan Officer who: All of you know how to do…

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The LOs who will survive have this

What happens when everyone is “the best”? That’s what we are dealing with right now in the mortgage industry. Realtors have endless options of LOs to pick from. And, they all look pretty much the same. If you think that having fancy technology or social media posts is going to make you stand out… think…

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Systems to get Realtor referrals

I was on our evening walk with my wife last weekend when we walked past a home for sale. I read the Realtors name to myself in my head. I turned to my wife and told her how much Loan Officers are always complaining about Realtors. “I’m sick of kissing up to Realtors.” This is…

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This. Stuff. Works.

“Guys, this sh*t works.” I heard this over and over again this past week at my Loan Officer event in Mexico. It’s an interesting thing to hear as a coach. It showed me that most LOs who join my coaching program secretly think it won’t work. I’m not offended by this. I get it.  I’m…

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4 Things LOs Should Do Before Spring

LOs will regret sitting on the sidelines. Many already have. Personal branding looked like a fad. And I don’t blame Loan Officers for thinking that way. Most gimmicky marketing techniques don’t really work anyway. But, this one ended up not being a gimmick…  And now those who put it off are wishing they didn’t. Not…

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