Posts by Roland Cochrun

The mortgage industry is a popularity contest. The most successful Loan Officers are the ones that Realtors like most (if you have been in the industry long enough, you know this to be true). So, if this industry is all about relationships… Why are Loan Officers still doing things that don’t build relationships? Think about…

Looking average is the last thing a Loan Officer needs right now… But, it’s happening (usually without your knowledge). Because you’re likely acting like a Loan Officer. Making calls, posting on social media, and sending out spam emails to your database. These old marketing tactics are old and tired… and, they’re probably annoying your Realtor…

Why do Masterminds work? The biggest thing holding you back… is the way you think. Sure, in the beginning, you need to develop your skills and learn how the mortgage business works. But, once you can close loans and sell, you need to find “your thing.” Everyone has “Their thing.” It’s your unique ability to…

Loan Officers have always had something new to jump to. We started with direct mail, phone calls, coffee meetings… Then we had to escalate our efforts by adding education, happy hours, and classes. Then social media came just in time, giving LOs an opportunity to add value at scale. But, now… even that is over-saturated.…

You went into mortgage because you saw an opportunity… A career that could finance the lifestyle you desire. A business that could provide you with the flexibility to invest in yourself, explore new opportunities, and create a financial situation that allows you to relax. And mortgage can do this for you. What other career offers…

If you won Realtor referrals using cold calls, marketing emails, scripts, or offering to help them “grow their business”… You’re probably struggling pretty hard right now. These strategies worked well when they were rare. But, now every LO is doing it… and it looks like spam rather than value. The Loan Officers who are still…

Before you read my blog this week… I want to preface who it’s for. It’s for Loan Officers who are seen by their referral partners to be in the top 5% of MLOs in their zip code. The top 5% of Realtors are the ones doing all the business right now and they will only…

For the next 3 years, the Realtors controlling all of the referrals will be in the top 5%. They’re entrepreneurs who look at their real estate business… like a business. They have coaches, attend all the conferences, and nurture their database. “Adding value” to the top Realtors is a totally different game. If you want…

Abundance mindset? Sorry, there just aren’t enough loans going around for all of the Loan Officers right now. Sure, mindset is everything… But, we have to be honest with ourselves. Only some LOs will make great money this year. Loan Officers have 2 options: The fact that you’re reading my blog… means that you are…

Loan Officers, try these. Below is a list of atypical marketing strategies that the LOs in my coaching program have been using to get more loans. It’s impossible to stand out when you’re acting like a Loan Officer. The strategies that are working right now have nothing to do with mortgage. Be someone remarkable… or…