Posts by Roland Cochrun

What happens when everyone is “the best”? That’s what we are dealing with right now in the mortgage industry. Realtors have endless options of LOs to pick from. And, they all look pretty much the same. If you think that having fancy technology or social media posts is going to make you stand out… think…

I was on our evening walk with my wife last weekend when we walked past a home for sale. I read the Realtors name to myself in my head. I turned to my wife and told her how much Loan Officers are always complaining about Realtors. “I’m sick of kissing up to Realtors.” This is…

“Guys, this sh*t works.” I heard this over and over again this past week at my Loan Officer event in Mexico. It’s an interesting thing to hear as a coach. It showed me that most LOs who join my coaching program secretly think it won’t work. I’m not offended by this. I get it.  I’m…

LOs will regret sitting on the sidelines. Many already have. Personal branding looked like a fad. And I don’t blame Loan Officers for thinking that way. Most gimmicky marketing techniques don’t really work anyway. But, this one ended up not being a gimmick…  And now those who put it off are wishing they didn’t. Not…

I was young when I first saw them at the conferences… Everyone knew who they were. They were known, respected, and admired. And their referral partners felt the same way about them. You see, everyone thinks that the top Loan Officers in the industry are known, respected, and admired because of their success. But, it’s…

Loan Officers have been hiring the same coaches, reading the same business books, and going to the same conferences. Is there a point where it all stops working? I’m all about self-improvement… But, what happens when everyone has access to the same stuff? This is what has happened to the mortgage industry. Every Loan Officer…

It looks like these LOs are cheating. In many ways, it violates the “way things have always been done.” I’m referring to the Loan Officers at the top who are still making great money this year. Not only are they getting plenty of referrals, but they are GAINING market share. And here’s the kicker: They…

What’s your plan for getting more business? You need one and it probably needs to be modified considering what we are seeing right now. We are officially into the Holiday season… which scares most people because of how quiet things get. But, I have never understood why this is so scary. As a marketer… quiet…

Money… Loan Officers want it. So, when they hear that I’m good at helping LOs make more of it… They want to get on a Zoom call to discover how it might work for them. When I tell them how my most successful clients in the program are doing it… They look at me like…

The mortgage industry is a popularity contest. The most successful Loan Officers are the ones that Realtors like most (if you have been in the industry long enough, you know this to be true). So, if this industry is all about relationships… Why are Loan Officers still doing things that don’t build relationships? Think about…