Posts by Roland Cochrun

It’s an interesting time to be a Loan Officer. A bit scary depending on the market you work in. Things will correct sometime between 2027 and 2029. But what do you do until then? Some LOs thought that waiting it out was a good idea. But, then they noticed the shift in how Loan Officers…

There was once a time when hard work paid off. This is becoming less and less true (especially post-pandemic). You simply don’t have enough hours in a day to work your way to success. Leverage has always been the key. It’s how I have managed to build wealth and travel the world in my 30s.…

The industry is rightsizing. Agents are quitting. Loan Officers are quitting or becoming “coaches.” Making more than 500k/year is possible… but it isn’t going to be easy. The agents that will remain are entrepreneurs, NOT salespeople. Entrepreneurs send their referrals to other entrepreneurs. If you look like a salesperson hungry for some commission… you’re going…

Can you love yourself as a 10M producer? I know you want more… And, I want you to want more. But, NEEDing more… will trash your personal brand. Ruminating on how much lower your production is right now will only do one thing… Lower your production even further. Some LOs are already rebounding. Some of…

Most Loan Officers are working so that they can stop working. If they had enough money to retire… they’d quit. This is one of the most common personal brands out there. The Loan Officer who runs around trying to get referrals so that they can make money, buy nice stuff, and then quit. These LOs…

I’ll never forget when I walked across the graduation stage. $334,000 I just spent on getting my doctorate… And, all I felt was regret. It never occurred to me that I was going to have to do a job for 40-60 hours a week. I was in so much student debt that I had no…

Elon Musk knows what it’s like to be a Loan Officer in 2024. He just had to lower the price of the model Y to it’s lowest price ever. Same car… half the price. Most of the 100M+ producers are in the same boat. Same LO… half the production. Elon Musk is playing for market…

Yes, the best marketing strategies are active (boots-on-the-ground) activities. But, they take time and that will limit your marketing reach each week. I don’t really like using the word “marketing” when it comes to a personal business like mortgage. Personal branding is a much better way to describe how the top producers got to where…

As a coach, I must ensure my clients make more money than the other Loan Officers. They have bills to pay, kids to feed, and vacations to pay for. So, when it comes to a marketing plan, it is always on our radar. There’s no question that marketing ROI has decreased when it comes to…