Posts by Roland Cochrun

If everyone was afraid there would be no Barry Habib, no Dave Savage, no René Rodriguez, no Shayla Gifford, no Ryan Grant… If everyone waited for “it” to happen to them… nothing would ever happen. Fear is a funny thing… Most of it is not true… But, you believe in it enough to keep you…

There are 2 questions every happy LO can answer. Who are you? What do you want? You would think these simple questions could be answered. The reality is that most people can’t answer them. Most people don’t really know who they actually are. People don’t know who they are because they stopped asking themselves that…

There are 2 ways to motivate yourself. One way will result in confidence and control. The other way will result in stress and pressure. Motivation is key to success, but how you choose to be motivated will determine how you feel on your way. There are 2 ways people motivate themselves: Through trying NOT to…

Do you feel trapped? Are you are always looking for an investment opportunity or a vacation to make you feel excited again? Do you find yourself restless and discontent? I get it… I’ve been there… and so have all of the LOs I work with. There’s a better way to live your life. Making an…

You are holding back and you know it. Sure, money is important… but you’ve already figured out how to play that game. You have everything you thought you wanted… but you still feel unsatisfied. This is a normal feeling. It happens when LOs want to start living a life that matters. You want to create…

If you observe the brilliant minds in business, you will see one thing over and over again. Their ability to think and execute appears to be superior. They seem to float through life and business effortlessly. They are confident in who they are and that confidence guides them to all the right answers. Here’s the…

There are two reasons why I see top-producers plateau. They are afraid of being more than an LO They need something else to fall in love with There comes a point where the story you used, in the beginning, stops working. It was an easy story to believe… I’ll be happy when I make more…

The delayed life plan has never worked. Yet, Loan Officers all over the country keep believing in it. “If I just make enough money… then I’ll be happy.” “I just need to get my volume up another 20 loans each month… then I’ll start doing more of the work I enjoy.” Do you find yourself…

Too many Loan Officers are trading their time for money. This is an exhausting and unsustainable practice. I work with successful LOs who appear to have it all… But, on the inside, they are restless, bored, and discontent. If this sounds like you, listen to this podcast episode on Mortgage Marketing Radio. Geoff Zimpfer and…

Last weekend I hosted an event for Loan Officers who want to remove themselves from day-to-day operations. We were sitting in a circle talking about how to create a fulfilling lifestyle full of work that excites you. They are building systems that allow their teams to run the business. Their teams know exactly what to…