Posts by Roland Cochrun

You feel like quitting because your heart is just not in it anymore. But, quitting won’t solve your problem. The fulfilling career you desire comes when you use your skill set to create a change that you are passionate about. If you look at the Loan Officers at the top of the industry… They seem…

Depressed LOs vs Happy ones… You know who I’m talking about. There’s a difference between the LOs that have grown away from the mortgage industry… and the LOs that have grown with the industry. One leads to feelings of burnout, boredom, and self-doubt. The other leads to optimism, opportunity, and a sense of direction. Let’s…

As a high-achiever, your biggest fear is never living up to your full potential. Not succeeding at the level that you know you are capable of is painful. But, the real problem is the shame high-achievers feel when they lose their passion. It happens at some point to all of us… We get burned out,…

This marketing strategy is atypical and it’s working for the Loan Officers that do it right. You see the elite players in the industry use this strategy all of the time. How does it work? It’s pretty simple actually. I’ll break it down into three steps. Step 1: What is the change you seek to…

Being just a Loan Officer isn’t good enough for you… And it shouldn’t be! You have been hard-wired to use your unique abilities to make a difference that only someone designed like you can make. Sure, you needed the money to create a stable foundation. Then, you developed your relationship skillset to make more of…

You can be a significant producer and people won’t notice you. You can be a significant producer and people won’t notice you. You can have the bank account, the house, the cars… and they still won’t notice you. When I first started out, I admired what the elite players in the industry were doing. It’s…

There’s a formula that the elite players used to become who they are today. For some of them… it came naturally. Most of them… had to learn the hard way. But, it doesn’t have to take you years or decades to get where they are. You can learn the formula now and save yourself the…

The Books That Changed My Life The Icarus Deception by Seth Godin A New Earth by Eckhart Tolle Four Thousand Weeks by Oliver Burkeman The Power of Now by Eckhart Tolle The Four Agreements by Don Miguel Ruiz The Five Levels of Attachment by Don Miguel Ruiz Jr. Courage is Calling by Ryan Holiday Emotional…

It’s not the 100M in production LOs want… It’s the sense of peace that comes with it. 100M in production is great… but, it only means something if you get something from it. It’s the feeling that you believe the 100M+ is going to give you is what you want most. But, what if it…

You’ve seen the top players in the mortgage industry. They seem to have it all figured out. To some degree… They do have it all figured out. But, it’s a lot more simple than you think. It all starts with daydreaming. Humans are the only animals that have the ability to imagine themselves in the…