Posts by Roland Cochrun

If you’re a successful Loan Officer, you’ve been coached before and it probably worked. If you’re a successful Loan Officer, you’ve been coached before and it probably worked. But, what’s after coaching? If you’re an entrepreneur who happens to be a Loan Officer… slinging loans will not be enough for you. Entrepreneurs want to spend…

I won’t lie to you… not all of my coaching clients are still thriving. But, the ones who are, have three things in common: Below will show you how to leverage these skills to grow your reputation and increase your share of the referral market: 1. Confidence Without confidence… can you ever really take your…

Once you’ve grown accustomed to making north of 50K a month… it’s hard to go backward. Loan Officers are feeling it right now. And, they will probably keep feeling the pain if they don’t change their tune. If you care about your mortgage business… And, you’ve been investing in your growth over the past few…

Lauren and I have been traveling the world full-time for five years now. However, we are one month away from calling it quits. It was a fun five years. We lived in over 12 countries, visited an additional three, and had some cultural experiences that we will never forget. But, like all things… it gets…

Careers follow a stereotypical trajectory. Initially, there’s excitement for the future. The money that will finally “set you free.” Then, you realize that $2 million in the bank isn’t all that much. So, you stay waist-deep in the hustle and grind. But, it’s harder to grind when you’re just…. doing it to do it. Humans…

I get it… much of this is out of your control. And, you have options. I spent the first 5 years of my entrepreneurial career in the medical field. My income potential was limited by outside forces. Insurance decides how much they will pay me and there’s nothing I can do about it. The federal…

It’s hard to take a step backward in life. A decrease in pay, an increase in work, and a future that will continue to get harder. Top producing LOs have wandering eyes right now and I don’t blame them. The truth is, if you’re a top producer, you know that you could succeed in a…

When you need the money… it’s a motivator. This is largely the reason why you’ve been so successful thus far. But, that motivation eventually wears off. If you’re an entrepreneur who happens to be a Loan Officer, you’ll eventually get tired of just making money. Entrepreneurs don’t just want to make money. They want to…

You’ll never outpace your identity. It’s the gatekeeper. You’ve probably heard the statistic that people rarely escape their family’s economic class. But, it’s the same for Loan Officers. Every year, I go to the conferences… There are the same people on stage… and the same people in the audience. The same people setting personal production…

Every LO wants to skip to the part where they make money and work less. I get that, and I’m no different. The problem is the “skipping” part. Licensed professionals tend to bypass the basics and jump directly into the tactics. The assumption is that you just need to be “top of mind.” This assumption…