A personal brand used to be a “nice to have.”

Now, it’s a MUST-have.

Not just because it clearly separates you from the rest…

A personal brand is the easiest way to get recurring referrals from the partners who you actually want to send business to you.

That is…

If they consider you worth supporting.

The beginning of every Disney movie starts with the Disney Princess singing a song about her hopes and dreams. She sings about who she wants to become and the impact that she seeks to create.

Why do they do this?

Because the audience is immediately invested in the character and her success.

This is personal branding at its finest. Your brand should clearly show your Realtors and borrowers what it is that you are working so hard to become.

People support those that they admire. They support people who are passionately using their unique abilities to help others. This is what makes us human… Our passion to make a dent in the universe. We all share the same desire to become significant and do something with our life that people want to talk about.

What is your Disney Princess song?

What are your unique abilities and what are you planning to do with them?

Many Loan Officers will read this and roll their eyes. “What does finding your purpose have to do with becoming a super successful Loan Officer?” It has everything to do with becoming one of the top LOs.

People don’t choose the loan product or the loan process… They choose the person they admire most. Some of the top Loan Officers in this industry are working for large companies selling the highest rates in the country… and they are KILLING IT!

The mortgage professionals who will win in this new economy will be the ones who are singing their Disney Princess song. The ones who are making it known who they will become and what they are going to change.

It’s scary to make such promises as everyone now knows what you set out to do. This puts pressure on you and puts you at risk of those who consider you unworthy of accomplishing such goals.

But, the consequences of NOT sharing this part of you will hurt you far more.

NOT sharing your dreams and aspirations will make you look like someone without dreams and aspirations. And, nobody wants to support someone without dreams. Nobody wants to support someone who is doing just enough to make great money and retire never to be seen again.

If you want to succeed in this new economy… Become someone that people want to make successful.

If you are looking for a tribe of badass Loan Officers who are turning their purpose into their personal brand… Look no further… I’ve assembled them. We meet in person 3 times a year and coach year-round (like all-year-long support). It’s the most incredible group of passionate LOs you will ever meet. I cap the program at 36 so that we can do the deep work. Click HERE if you’d like to chat about getting in.