The market is shifting… but not how you think.

This shift accelerated rapidly during the pandemic.

People are shopping differently now.

They don’t want fancy video equipment, social media posts, or closing gifts.

This new economy demands something different.

We are entering a new economy that is much different than anything we have seen before. We are entering the “purpose economy”. Just 5 years ago, we were making fun of millennials for wanting a job they love and work-life integration. Fast forward to now, everyone wants to love their job and have a life outside of work. In the purpose economy, people are seeking meaning and purpose in their lives. The market is changing and so are your clients and referral partners.

Embrace the shift… or get left behind

There is no shortage of amazing technology and exceptional customer service. Everyone has a beautiful website, professional camera equipment, and fancy social media content. Because everyone has it, it has now become the new standard. Tactics and strategies will not be enough to win people over anymore. The economy is changing and if you do not change with it… you will be left behind.

People are looking for something more now. In a virtual world where you can choose anyone across the country, people have millions of options and they are shopping differently. They are looking for a person whose purpose is to solve their problem. They don’t want the LO who is an influencer… they want someone who is connected to purpose and believes they can make change that matters.

If you are like me, you have always admired the elite players in the mortgage industry. Not because they are wealthy, but because their work is full of purpose and they love it. If you are missing purpose in your life… you are not alone. Let’s jump on a Zoom call. Connecting your purpose to your unique brand identity is what you have been searching for. And, it’s what the purpose economy is demanding from you.