I won’t lie to you… not all of my coaching clients are still thriving.

But, the ones who are, have three things in common:

1. Confidence in who they are and what they bring to the table
2. A strong sense of self
3. A clear direction

Below will show you how to leverage these skills to grow your reputation and increase your share of the referral market:

1. Confidence

Without confidence… can you ever really take your foot off the gas? Seriously though, think about all of the confident Loan Officers you know… Year after year they continue to capture more and more market share.

Why?

Their personal brand means more than the other Loan Officers in their market. They know who they are and what makes them unique… and their Realtor partners know it too.

Confidence should not be confused with being loud, bold, or assertive. Just because you can speak in front of a crowd and make fancy videos on social media doesn’t make you confident. There’s a difference between owning your expertise and acting like you’re an expert.

My clients who have real confidence are typically quiet about it. Agents can feel their confidence. There’s a sense of pride and peace you get when you’re around them.

Confidence is what makes business easier. Without it, you will constantly wonder how big your next paycheck is going to be.

2. A Strong Sense Of Self

Do you know what your unique abilities are?

Can you articulate your uniqueness and explain it to others?

If you can’t, your business will suffer as a consequence.

In the world of mortgage, you are one of many Loan Officers. I know you like to think that your products and rates are “better” than others… and they might be. But, your agents don’t care. Even if they did care, they won’t believe you. Every LO claims to have “the best rates and products.”

YOU are the product, NOT the mortgage.

Without a strong sense of self, you’re very forgettable. Just one more LO who wants more money. It’s easy to use another Loan Officer when you all look the same.

In professional services, you cannot compete using tactics and strategies. Not in 2024. Every LO out there is attending the same conferences and hiring the same coaches.

The only way that you will win is if Agents like you more than the other LOs who are marketing to them.

Self-mastery isn’t just for monks. It’s how you become your best self.

In the world today, self-mastery has become the new scarcity. Everyone is looking for their purpose and wondering how they can monetize it. 

If you are one of the few who has it figured out… you will be the clear winner.

3. A Clear Direction

It’s attractive when you know exactly what you’re trying to achieve. It’s even more attractive when you have a plan that will take you there.

I know it seems odd… Why would YOU knowing what YOU want to achieve make other people want to send you business?

Because people love to support those who are making an impact with their lives.

Why would you send business to a Loan Officer who is just trying to make enough money to retire and stop being a Loan Officer?

They don’t… They send their referrals to the person who is making a difference. Usually, this difference has nothing to do with the housing industry. Typically it has to do with something that you are passionate about. A change you want to make in the world.

How To Leverage These 3 Skills To Make More Money

It’s quite simple…

SHOW THEM!

Social media, emails, live events, etc… All of these are platforms that allow you to show people who you are, why you are working so hard, and what it is that you want to accomplish with your life.

If all you are doing is making money and spending money… Don’t expect other people to care about you.

Find your purpose… and turn it into your personal brand.

January is going to be big. You may have already heard, but I’m hosting my next INdesign event for Loan Officers at my new home. This event is going to be amazing. Not just because of the views, great food, and brilliant people… but, I’m also rolling out something that will help Loan Officers make 2025 their biggest year yet. If you want to join me and some other incredible Loan Officers. Click HERE and let’s see if you are a good fit.