There was once a time when hard work paid off.

This is becoming less and less true (especially post-pandemic).

You simply don’t have enough hours in a day to work your way to success.

Leverage has always been the key.

It’s how I have managed to build wealth and travel the world in my 30s.

And, it’s how the LOs you see on stage have consistently increased their income.

The old stuff isn’t working anymore.

Here are the top 5 ways LOs are leveraging their time in 2024.

1. Borrowed Trust – This is #1 on the list for a reason. Collaborating with other entrepreneurs with a well-established personal brand will blow up your business. This is how I’ve built 95% of my wealth.
   
2. Don’t Talk About Work – This is where most LOs waste a bunch of time. Nobody cares about what you do or how good you are at your job. Your personal brand should show people WHO you are, not what you do for a living.
   
3. BE more and DO less – You’re gonna hate me when I say this… but, I’ve never really worked that hard. And, most of my super successful friends haven’t either. Discovering your unique abilities and using them to solve unique problems will outpace anyone “hustling.” There is no shortage of people who are good at their jobs and want money. There IS a shortage of purpose-driven people who know who they are. Finding your purpose takes work… but, those who do are the people that win big.
   
4. You Gotta Use Social Media – I’m not talking about stupid mortgage videos that nobody watches. I’m talking about using social media platforms to show people what you are building, the mistakes you’ve made and what you learned, the legacy you plan to leave, and how to plan to get there. Successful people are successful because people want them to be successful. Social media is the fastest way to get this message out.
   
5. Relax – Have you ever noticed how the industry elites stay calm even through the hardest times? This is not because they are sitting on millions of dollars (although that definitely helps). It is because they stay focused on how money works in this industry. The Loan Officers who make the most money are the ones that people admire and respect. Their personal brand accurately reflects their ambition, passion, and unique abilities. Relax… stop focusing on getting money and focus on building your reputation. The money will follow.

In 3 weeks, I’m hosting a free 3-day workshop that will show you how Loan Officers are getting Realtors to choose them first. CLICK HERE to register.