Once you’ve grown accustomed to making north of 50K a month… it’s hard to go backward.
Loan Officers are feeling it right now.
And, they will probably keep feeling the pain if they don’t change their tune.
If you care about your mortgage business…
And, you’ve been investing in your growth over the past few years…
My guess is that you have everything implemented that can be implemented.
There’s this belief out there that new marketing strategies are going to make loans fall in your lap… They won’t.
Business is business.
There’s only so much you can do to generate brand awareness, market your services, and educate your audience.
Eventually… it comes back to YOU.
If you look at the Loan Officers at the top of the industry, they are different from the majority.
But, why?
- They have all of the same software and marketing tactics that you have access to.
- With the internet, there’s nothing they know about the mortgage business that you don’t know.
- Most of them work for large mortgage companies, selling some of the highest rates in the country.
So, why are they so much more successful than everyone else?
Self-mastery
It’s the thing that nobody talks about when it comes to making money.
People talk about the books (The 4 Agreements, The Power Of Now, The Daily Stoic, etc).
But, it’s always brushed off as “woo-woo” spiritual stuff.
I will tell you this…
The elite players in every industry ONLY invest in self-mastery.
They learned the marketing stuff and business stuff… then, they realized that marketing and business isn’t what makes you successful.
YOU make you successful.