LOs are superficially thriving, but dying inside

March 23, 2021 |

2020 treated the mortgage industry well.

Your bank account proves that.

But… why didn’t it feel better?

Here you are… with more money than you’ve ever made…

And, you feel worse than you did in 2019.

Tired. Distracted. In desperate need of a LONG vacation.

Loan officers are superficially thriving, but dying inside.

There’s a better way to live your life and run your business.

You should be looking at 2020 as a springboard to the dream mortgage business you once hoped for. Below are some examples of what my clients have been doing to capitalize on this amazing opportunity that has presented itself to the mortgage industry.

  1. Go from LO to shareholder
    You are the owner of an opportunity. Stop acting like an employee of your own business and become a shareholder. You are allowed to enjoy the freedom of ownership. As a shareholder, you have control of the business, but you are not needed for it to make money. Borrowers and referral partners need what your business provides. It is not necessary for you to be a slave of your own business.
  2. Fix your blindspots
    If you want to go fast, go alone. If you want to go far, go together. Coaches and consultants specialize in the things that you want in your mortgage business. Stop waiting and invest in yourself. The faster you implement changes, the faster your business can operate without you.
  3. Work on yourself
    Happy people dedicate 20+ hours each week to discovering who they are and how they can use their unique abilities to make an impact in the world. The money will only fulfill you for so long. Soon, you need to use the money as a tool to move on to the work you were meant to do.

Superficially thriving… but dying inside. You won’t be remembered for how many loans you closed. There is more to you than just being a great LO. You won’t truly be fulfilled until you use the success of your business to design your life.


Do this for me… send this blog to someone that needs to hear it. The world needs more people making a positive impact.