- All
- Blog
7 signs that LOs need a better personal brand
Loan Officers spend a ton of time marketing. But, they are often marketing a weak personal brand that lacks clarity and uniqueness. Above, you…
LOs are 2Xing referrals on the golf course
Just because other LOs are doing it… doesn’t mean it’s working. It’s actually the opposite. If other LOs are doing it… you should probably…
LOs Need One Of These (It’s Not Optional)
A personal brand used to be a “nice to have.” Now, it’s a MUST-have. Not just because it clearly separates you from the rest……
They Don’t Shop The Loan… They Shop The LO
In Mortgage… YOU are the business. I’m not sure where this obsession with talking about mortgages came from? Everyone knows that people choose the…
The LOs with compelling personal brands
Being insignificant sucks… and it makes getting loans harder. It’s hard to stay motivated when nobody cares who you are. There’s no denying that…
Landing the top Realtors is a different game
The top agents are the ones doing all the business right now. Doing business with the top 5% is a different game. They don’t…
