Blog

As a coach, I must ensure my clients make more money than the other Loan Officers. They have bills to pay, kids to feed, and vacations to pay for. So, when it comes to a marketing plan, it is always on our radar. There’s no question that marketing ROI has decreased when it comes to…

Two Loan Officers go to an open house. One Loan Officer stayed home. The two who went to the open house brought their A-game.  One brought an Easter basket full of goodies and a bouquet of spring flowers. An hour later, the other LO brought a Starbucks traveler kit. The third Loan Officer stayed home……

I have a Loan Officer in my coaching program who got 2 loans from a social media post. But, I want to be very clear… It was not social media that brought in the deals. It was what he said. Here’s the post: “Anyone else feel embarrassed right now? I look at my numbers on…

Can you feel it? The lack of direction… The uncertainty… You can only feel like this for so long before it starts to affect your well-being. It’s easy to say that you’d be “happy” if your 2020 and 2021 production numbers came back. But, were you really that fulfilled back then? Being a Loan Officer…

As a Loan Officer, what you do, say, write, and post… is your brand. As a sales professional, YOU are the brand. The emails you choose to send.The social media posts about mortgages.The cold calls.Lunch-n-learns. These things formulate your brand. This is why most Loan Officers are forgotten… and become lost in the sea of…

I know it’s hard for some of you to believe… But, Realtors are people too. Like you, they have dreams of their own. More time with family, more life experiences, and a bigger business that better funds their lifestyle.  Also like you, they don’t like people begging them for referrals and constantly calling them to…

30 Loan Officers flew to Nashville last week. Here’s what they learned: The 2-day Intensive is called “How to Create a Profitable Personal Brand” The concept is simple… I’ve done it myself and it’s the reason I have been able to capture a significant portion of the referral market in a very short time. On…

I got paid the equivalent of 20 years after working for just 3 years. If you have seen me speak at any of the mortgage conferences, you know I’m on the younger side of things (I’m 35 years old). When I first started, I noticed that it was much easier to get referrals if you…

You have to be first in this industry. Being the second LO they call decreases your chances dramatically. I’m not sure if they even call a third? Out of the hundreds of LOs to choose from… How do you become the first? Realtors call the Loan Officer who: All of you know how to do…

What happens when everyone is “the best”? That’s what we are dealing with right now in the mortgage industry. Realtors have endless options of LOs to pick from. And, they all look pretty much the same. If you think that having fancy technology or social media posts is going to make you stand out… think…