Landing the top Realtors is a different game

The top agents are the ones doing all the business right now. Doing business with the top 5% is a different game. They don’t attend free classes.They aren’t scrolling on social media.They don’t open bulk emails.They don’t go to lunch with people they don’t know.And, they certainly don’t want to be called by dozens of…

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Rare Marketing Tips for LOs

Ordinary: with no special or distinctive features; normal Extraordinary: rare, remarkable, unusually great People want extraordinary results and the money that comes with it. Here’s the problem.  Most people… won’t get what they want. Not for a lack of effort or desire… Because they aren’t doing things that are rare, remarkable, or unusually great. Let…

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LOs! Follow this plan instead

As a Loan Officer, you want extraordinary results. You want recognition, brand awareness, and the money that comes with it. But… you’re acting like someone who’s never going to get there and it drives you crazy. That’s the thing about high-achievers… You know when you are being inefficient with your time. The question is… Why…

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LOs Have Part 1, But Need Part 2

I’ve been able to do it my whole life. I thought it was normal. But, I’m learning it’s not normal at all. Which is too bad, because it makes success so much easier. I’m talking about commitment. Committing 100% to doing what you need to do in order to get what you want. People say…

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Loan Officers Are Tired, But There’s Hope

Loan Officers learned a lot in 2020… the money wasn’t worth it. Yet, here you are in 2023 with a different sense of dread… You don’t want to do the things that everyone says you need to do to get business. In 2020, you were overworked… but, that was way better than constantly having to…

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This LO Took 18 Weeks of Vacation

Personally, I’m not impressed by the Loan Officers that make great money. Because making great money isn’t that rare. I’m impressed by… And, I’m most impressed by how many people will miss you when you are gone. The irony is that the Loan Officers who are living these truly impressive lives are making a ton…

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Should LOs Really Be That Shocked?

When you first started your mortgage career, you saw an opportunity… You knew that you’d be good at it and that you could achieve financial freedom. With that financial freedom, you were going to travel more, improve yourself, and then use your skills to do what you are passionate about. But, it gets really easy…

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LOs Want Better Results, But…

LOs expect elite-level results… but they are doing average things. Think about it… by the time everyone else is doing it… it’s average. The market rewards those who are unique… it always has. Being unique is relatively easy… because everyone is unique. In a world where everyone is looking for things outside themselves… It’s no…

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How Come Some LOs Get It Faster?

I just couldn’t imagine it happening to me…and that pissed me off. For my whole life, I knew that I would do something great. But, something weird was happening… I wasn’t doing it. It wasn’t that I couldn’t… because I knew that I could. It wasn’t that I didn’t want it bad enough… because I…

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 LOs Aren’t Liking Their Options

I’m not sure when Loan Officers started doing it wrong. Maybe it worked for one person and then people started copying them? Whatever happened… it has caused a lot of people a ton of pain. Loan Officers look at their marketing options and they don’t like any of them. Many LOs are asking themselves… is…

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